
ABOUT ME
I’ve built a career at the intersection of building national and global media brands, expanding market share, creating content, and overseeing communications. I’ve thrived as a bilingual multicultural media executive with over two decades of experience in managing creative teams, with expertise in the U.S. Latino and Latin American markets, overseeing substantial budgets, and giving a voice to the voiceless.
As an Editorial VP and Founding Editor-in-Chief at Hola! USA, Group Content Chief at Dotdash Meredith’s Siempre Mujer and Ser Padres’, and SVP of Content Development for Courier Newsroom and 3Pas Studios, I’ve launched newsrooms and managed teams of 40+ creatives in the U.S., LATAM, and Europe.
I'm also the only Latina ever to receive a New York Women in Communications WiCi Award (2013) and have been awarded the “Most Intriguing People in Media” by MIN (2014), Folio’s Top Women in Media (2015), Women in Business by the NY Hispanic Chamber of Commerce (2015). I have been a regular contributor for CNN en Español for six years and have been quoted in the media on many occasions. But my biggest accomplishment is to be able to help clients figure out their brands and audiences while being a mother of a healthy, curious, sweet 6-year-old.
HONORS & AWARDS
HISPANIC HERITAGE AWARD - EXCELLENCE IN JOURNALISM
TOP WOMEN IN MEDIA
NY HISPANIC CHAMBER OF COMMERCE WOMEN IN BUSINESS AWARD
MOST INTRIGUING PEOPLE IN MEDIA AWARD
57TH ANNUAL PUERTO RICAN DAY PARADE JULIA DE BURGOS AWARD
RISING STAR WICI AWARD HONOREE

I BELIEVE WE ALL HAVE SOMETHING TO SAY BUT NOT ALL OF US HAVE A VOICE. STORYTELLING WITH SUBSTANCE IS MY SUPERPOWER.
SUBSCRIBE TO MY NEWSLETTER
THE IMPERFECTIONIST is a weekly excuse to do some public journaling,
an open diary. Sometimes its raw, sometimes is funny,
but most times it is thought-provoking (I hope!).
Gracias por leerme.